<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Berry van Es: The Crates</title><description>Tracks on Search Everywhere Optimization, Context Engineering, and where tech is heading.</description><link>https://berryvan.es/</link><item><title>Stop met prompten, begin met context</title><link>https://berryvan.es/writing/stop-met-prompten-begin-met-context/</link><guid isPermaLink="true">https://berryvan.es/writing/stop-met-prompten-begin-met-context/</guid><description>Iedereen jaagt op de perfecte prompt. Maar het echte werk zit in de context eromheen, en daar praat bijna niemand over.</description><pubDate>Thu, 28 May 2026 00:00:00 GMT</pubDate></item><item><title>I Built My Own Order System (And Other Mistakes)</title><link>https://berryvan.es/writing/i-built-my-own-order-system/</link><guid isPermaLink="true">https://berryvan.es/writing/i-built-my-own-order-system/</guid><description>Building in public: why I built a custom order management system for a tablecloth webshop instead of buying one, what broke, and what low-and-slow taught me about software.</description><pubDate>Tue, 26 May 2026 00:00:00 GMT</pubDate></item><item><title>The More Things Change</title><link>https://berryvan.es/writing/the-more-things-change/</link><guid isPermaLink="true">https://berryvan.es/writing/the-more-things-change/</guid><description>GEO, AEO, LLMO: the acronym carousel spins faster every quarter. Here&apos;s why it&apos;s mostly old wine in new bottles, and what actually stays constant.</description><pubDate>Wed, 20 May 2026 00:00:00 GMT</pubDate></item></channel></rss>