Context Engineer
I engineer the context a system needs to give you the right answer.
Search engine, LLM, agent: it honestly doesn't matter which, because the job is the same one I've always done, which is shaping the full context so that the right thing comes out the other end. I used to do it for records, mixing sound until it landed. Now I do it for machines. Same instinct, louder consequences.
The short version
SEO doesn't really change. What people need, and the fact that they want to find it, stays put while the tools underneath keep moving, and that movement turns out to be the one genuine constant in the whole business. So I call it Search Everywhere Optimization, and I roll my eyes at the acronym carousel a little harder every quarter that passes.
Latest from the crates
- Stop met prompten, begin met context Iedereen jaagt op de perfecte prompt. Maar het echte werk zit in de context eromheen, en daar praat bijna niemand over.
- I Built My Own Order System (And Other Mistakes) Building in public: why I built a custom order management system for a tablecloth webshop instead of buying one, what broke, and what low-and-slow taught me about software.
- The More Things Change GEO, AEO, LLMO: the acronym carousel spins faster every quarter. Here's why it's mostly old wine in new bottles, and what actually stays constant.